Available exclusively in Vitra Circle Stores from December 13, 2024

The starting point for the limited edition Fan Clock Wild Cherry was a pilot project to reduce wood waste: the clocks are made from wood with natural variations that would normally be thrown away for aesthetic reasons. We developed a classic upcycling process in which waste products or seemingly useless materials are transformed into new products.

Every new insight is seen as an opportunity for further development, such as the reduction of wood waste. We try to understand how and why we create wood waste and how our perception of wood waste can be adjusted and reduced.

The research into these aspects led to our first exclusive Vitra Circle Store product, the limited edition Fan Clock Wild Cherry. This limited edition is sold exclusively in the Vitra Circle Stores and is a testament to our commitment to sustainability. Each clock is unique with a changing selection of the 12 wooden elements.

Sales start Friday, December 13, 2024 | in-store only | limited quantities, therefore a restriction of 1 purchase per person | available while supplies last.